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Pucker Up
BY RAY LATIF Lemonade, that quintessential summertime drink, is becoming a drink for all seasons. No longer resigned to backyard barbecues and ball games, the category has seen a surge in year-round...
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Energy Shots: Big Money Little Package
BY JEFFREY KLINEMAN Strike up the band. Living Essentials’ 5-Hour Energy is a billion-dollar brand. Recent Symphony/IRI numbers show that over the past year, 5-Hour has continued to grow at a rate of...
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Juice: Halfway Home
BY AARON DENTEL-POST It seemed like a perfect fit: an all-natural zero-calorie sweetener, the first of its kind, cutting into the sugar and calories of juices without losing any of the sweetness. Even...
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BY JEFFREY KLINEMAN IT’S INTERESTING HOW EASILY we can slip from common-sense com-munication into the lingo of the beverage industry. I was reminded of this recently when speaking with the CEO of one...
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The Fight For Florida
BY RAY LATIF The Sunshine State matters a lot – and that can drive beverage companies crazy. As one of the nations’s electoral swing states as well as the site of no fewer than 15 Super Bowls, Florida...
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The New Distribution Landscape Part 2
BY GERRY KHERMOUCH LAST ISSUE I MADE THE PERHAPS counterintuitive case that distribution options for fledgling non-alcoholic beverage brands actually may be on the rise, even in a broader landscape...
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Bud Light Gets Interactive
Product development company Spear has joined forces with Anheuser-Busch InBev to introduce a dynamic, interactive label. Brand developers of the best selling beer, Bud Light, turned to Spear to bring...
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Connecting With The Consumer Event By Event
BY BARRY J. NATHANSON Next week my favorite sporting event begins its run. For two weeks every year, the U.S. Open Tennis Tournament takes over Flushing Meadow, Queens. Now, I’m an ardent tennis player...
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Spotlight: Shots
52 Weeks through 8/7/2011 Here’s a tale of three behemoths: one, 5-Hour Energy,continues to roam the energy shot category like a T-Rex, towering above all other competition. Meanwhile, Red Bull has...
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The Science Of Substantiation
BY JUSTIN J. PROCHNOW For those in the beverage, food and supplement industries who were relieved that they would never have to hear about subjects like biology or chemistry again after graduation from...
View ArticleCapital Market Success: What Matters?
BY MICHAEL BURGMAIER In the last year, hundreds of beverage companies have found themselves either looking for capital or a buyer. Neither is easy. What should they do to improve their odds of success?...
View ArticleFair Trade on the Rise
Fair Trade USA is gearing up for October – dubbed “Fair Trade Month 2011” – following news that SPINS reports revealed a significant increase in sales and a strong foundation of mainstream consumer...
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